Teaching YOU the Science of Permanent Self

Teaching YOU the Science of Permanent Self-Motivation!

Science-Based Success Systems and Tools

That YOU can use to:

Change Your Thoughts=Change your Brain=Change Your Life

AUTOMATICALLY!

"How YOU can Use Revolutionary Brain-Science Research Discoveries for Your Permanent Self Motivation and Highest Achievement Success."

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Achievement by the Numbers Video Series

Mind Your Brain: Using Neuroscience to teach you the Science of Permanent Self-Motivation and Advanced Achievement.

The 16 most recent revolutionary brain research discoveries important for your advanced achievements.

116 Science-based lessons you can learn and implement NOW to greatly advance your achievements.

The 16 Science for Success Techniques-Learn and make these a habit and your motivation will be automatic and your higher achievement skills will be PERMANENT.

it's free!

Mind Your Brain: Greater Achievments by the Numbers Video Series

Watch and Learn: On your computer at your convenience!

REGISTER HERE NOW!

IT'S FREE!

2.0 STOP WASTING YOUR MONEY!

Save your dollars spent on motivational books, tapes and seminars with personal improvement, personal growth, and self-help results that just don't last very long.

With our System, YOUR science-based training results are PERMANENT.

Learn the recent revolutionary, brain-science research discoveries

that provide the Scientific Secrets for PERMANENT SELF-MOTIVATION!

You have incredible brain power! Learn how to use it to change your life!

WE WILL SHOW YOU HOW!

In the last 4 years, I have read and analyzed over 80,000 pages
of books and research materials ALL about the brain.

"We will teach YOU to use this remarkable information to reach
sensational levels of achievement and success."

Our Neuroscience Research-Based 16 Science for Success Techniques will help you to SCIENTIFICALLY:

Reach Amazing Levels of Achievement & Unparalleled Success

Triple your productivity;

Overcome your self-imposed limitations;

Achieve athletic dominance & excellence;

Obtain AUTOMATIC Self-Motivation Skills;

Become much more creative & generate huge money-making ideas;

Turn thoughts into actions effortlessly & automatically;

Be a quick, powerful problem-solver;

Develop the techniques to stop memory loss;

Obtain PERMANENT Self-Motivation Skills;

Make your Willpower and Persistence, Automatic & Permanent;

Scientifically alter your thinking & eliminate even the chance of failure;

Reach ANY goal that you set;

Make all of your dreams real Possibilities!

If you want to:

1. ...skyrocket your achievement levels.

2. ...to learn the recent revolutionary brain research secrets to stop procrastination, stop quitting and start excelling. Really excelling!

3. ...DON'T want to hear any more "rah rah" self-help stuff that doesn't work and doesn't last.

4. ...learn a no-risk, no failure, guaranteed never before revealed, science based Advanced Achievement Skills System.

5. ...achieve more...a LOT MORE!

THEN:

You are just 20 hours away from the moment your life

changes for the better...forever!

"Mind Your Brain"

Your Textbook for Advanced Achievements

"Mind Your Brain"

GRAND MASTERS TRANSFORMATIONAL

TRAINING HOME STUDY COURSE

Your Textbook for Advanced Achievements

This is not a short ebook or short audio tape. It will take 20 hours on CDs to get you this information that took me 5 years to learn. 20 hours to help you learn all of the techniques to accelerate your achievements permanently to the top and beyond!

Do not get left behind! Those who learn this now will be far advanced of their competition!

Have you wondered why you procrastinated and gave up on a goal, even though you had great willpower to reach that goal?

Brain research and Doug Bench know! Your willpower is active in only 1/6th of your brain.

I will teach you how this works and how to instantly make your willpower active and effective over all of your brain. And not only that, I will teach you how to make this automatic from now on!

Have you read a self-help book or listened to a self-help tape and get all fired up only to lose that fire in just a few days or even a few hours?

Brain Researchers and Doug Bench know it has been proven that it is physiologically impossible to stay motivated by reading a self-help book or listening to a self-help tape.

I will teach you how and why this is, and what you can do in just a few days to totally overcome this problem and keep yourself motivated permanently!

Have you ever set a goal and ended up getting exactly the opposite of what you wanted. This is because of something nearly everyone does that sabotages your success before you even start.

I now know what causes this scientifically, and will teach you the one thing that you must do before you start any project or else you are doomed to failure!

Will this System of the New 16 Science for Success Techniques work for you?

YES! The research results are science-based. Science is consistent and will not fail. And neither will you!

Look, all of the Internet Marketing gurus tell you that you really have to lay on the hype to get people to recognize something that is really good, because of all the garbage out there on the Internet.

Well I agree about the garbage stuff, but I hope you can see how valuable this is for you.

I know you want to achieve more in your life. And I don't mean just in money matters either.

It could be anything that brings more joy into your life. And I know that these science-based tools and techniques can help you get it! Quicker and for less effort! I have seen the results of our 16 Science for Success Techniques and they have been fantastic for people. Just read some of their stories and testimonials down below here.

And now, because of the tremendously successful ongoing research, we have found more techniques that will help you even more, and assure your success, if you just learn and apply these techniques.

***What has been found is that your brain can sometimes override what you are thinking or want at the conscious level. (You may have already heard about this.)

But did you know that now, based on the brain research, you can be taught to recognize in advance when this is going to happen, so that you can eliminate the possibility of failure before-hand?

***I can teach you to turn your best thoughts into action automatically, without even requiring you to call upon your willpower!

***Did you know that nearly 90% of your brain's ability to use neurons for imagination and visualization (both very important problem-solving, leadership, and decision-making tools) have been rendered useless by the time you reach 40 years old?

I will teach you how to reconnect and use these even better than before!

*** I will show you one quick and easy change made in your brain habits that will improve you health and reduce your risk of serious illness by up to 50%...automatically!

***There is a scientific reason why all of those old self-improvement books and tapes have not helped you consistently, no-matter how good they were. And some of them were great!

But nearly all of them neglected the one scientific ingredient that I give you in the first 10 minutes of the tele-course that will insure the positive effects of your learning our System and 16 Techniques will last a lifetime for you!

***This "Mind Your Brain" GRAND MASTERS TRANSFORMATIONAL TRAINING HOME STUDY COURSE is not like anything you have ever seen. The SCIENCE will show you exactly what to do to make lasting, permanent changes for the better.

***Imagine what you will be able to achieve when you learn scientifically, how to make failure impossible! How to reach right into your brain...ALL of your brain-conscious and nonconscious- and make positive permanent changes!

You will start to reach amazing (even when you don't think you can) levels of achievement and unparalleled success.

***I will show one small change you can make in your brain to quickly achieve athletic dominance and excellence.

***Your memory will improve, all of a sudden you will remember names easily, you will not forget to do your daily tasks, your productivity will double or triple and you will generate more free time, not less! I am not kidding. This is SCIENCE! (see testimonials below)

***I teach you how to focus ALL of your mind on a past success, so that you can transfer those neuron patterns into your present tasks and use that success to skyrocket your current achievements. But I can't give away any more of that secret technique here. You will learn it in the "MIND YOUR BRAIN" MASTERY OF ADVANCED ACHIEVEMENT Home Study Course. I promise.

All of these science research based tools and techniques will work for you personally; and they will work if you are a coach of an athletic team. I used the basics of these techniques to coach 2 undefeated high school teams through 54 straight winning competitions without even knowing how or why they worked until now!

***They will work for you in your business, for you with your employees, or as a parent. They are universal laws of science that you can apply to nearly all of your life challenges with great success.

Why should you believe me and what I'm saying?

I have learned research findings from some of the most famous and widely known neuroscientists in the world:

V.S. Ramachandran, MD, PhD;

Charles F. Stevens, MD, PhD;

Terrance Sejnowski, PhD,

Richard Restak, MD

Several of these people did their work and research at the Salk Institute in San Diego. This research center has in the past won the Nobel Prize, and is respected worldwide for the quality of their research teams.

The information that they presented, and the answers they gave me when I questioned each of them, is information you must have.

ALL of their findings relate to the Science of Permanent Self-Motivation and Advanced Achievement and I will be presenting the data, techniques and relationship for you in our course.

Here are just some of the categories that the absolute most current, freshest, and most fantastic research findings that I learned the answers to in San Diego:

1. Can you learn while you are asleep? If so, how must you do it?

2. What is the absolute one thing that you must first do every time you want to set a goal or else you are doomed to failure before you even start?

3. It is now scientifically proven: your brain will actually IMPROVE with age IF you do this.

4. How to make a bad memory vanish, instantly!

5. What conditions are necessary to make your brain work best- every time!

6. Do this and you can manage pain- forever.

7. How to always train your brain to set priorities, solve problems, and take action.

8. It has been known for a few years now that new brain cells are "born" even late in life. This was very good news, that I have previously told you about. It's called Neurogenesis. But all of these new neurons will be useless and die unless you do this one thing

You, your family, and your employees will be miles ahead of your competition with this information and our techniques.

Look, this is too important. You don't even have to believe me now. Just pretend that you do, or pretend that it just might be true. This course and all of the system is 100% iron-clad, no questions money refunded solid, if you feel you didn't get your investment in valuable information.

YOUR TIME IS NOW! RIGHT NOW!!

ORDER"Mind Your Brain" 20 Hour Home Study Course $247.00

Need to make 3 equal Monthly payments and get all of the Mind Your Brain 16 CD Course and Materials now?

3 Monthly Payments of $90.00 ORDER HERE

BONUS BRAIN4BUSINESS COURSE..

How to use brain science to generate ideas to make multiple streams of income on a website and the Internet! Complete "How To" Course!

Three neuroscience based questions to ask your sales prospects that will scientifically make it 2-5 times more likely that they will select your offer.

How to use your brain to increase your memory of names and numbers and how to use that information to increase your productivity and sales success.

Here it is. After extensive and exhaustive readings, I have found the following to be the absolute Secret to Success. The Science for Success Secret. If you can gain the information, tools and techniques to apply this Secret, you will be a great achiever, a success, a leader in your field! No questions. No doubts. And no more failures!

Listen carefully.

1. Your BEHAVIOR, how you act (or fail to act), most directly controls your success or failure. How you act. Your actions. Your behavior GENERATES ALL OF YOUR RESULTS!!. A series of correct actions strung together equals success. So where does your behavior come from or what controls your behavior (action/RESULTS)?

2. What controls your behavior? Your FEELINGS. Every action you take is first filtered through your feelings that come up from your nonconscious brain. How you feel about something most directly control or effect what you DO and how well you do it (the action). So where do your feelings come from?

3. Your feelings are created, controlled, or most directly influenced by your ATTITUDES. Your attitude is your perspective from which you view life. Whatever attitude you have about anything will effect how you feel, which effects how you act. In order to possess the right feelings to create correct actions you need good attitudes. So where do your attitudes come from?

4. Your attitudes are no accident. They do not go down the neuron patterns out of nowhere. They are created, controlled and most directly influenced by- Your BELIEFS. What you believe about anything will determine your attitude about it, create your feelings, and direct your action. Belief neuron patterns are so powerful that they can even make something appear to be something different from what it really is! Belief does not require things to factually be the way we see it! It only requires us to believe that it is! We all have thousands of beliefs. Big and Small. What makes you believe? Were you born with them? Did they just magically appear.

They are no accident of nature. So where do your beliefs come from?

5. Your beliefs are created, controlled and most directly influenced by your THOUGHTS. And where do your thoughts come from? Here it comes! The secret for success. Your thoughts, scientifically have biological-physiological electrical properties. They can be seen, touched and they are real. Everything you accept from the outside world and everything you feed yourself from within are a product of your thoughts, and your thoughts are real things!

Therefore, if you learn scientifically to control your thoughts, you will AUTOMATICALLY CONTROL your-beliefs-attitudes-feelings and ACTIONS.

The Big secret to success, is that you don't need a secret to success, if you know and can apply the science for success!

Control your thoughts= Control your life.

Thoughts are physically real things!

That is what we can teach you. Join us for the Home Study Course!

If not now for you....when?

ORDER HERE"Mind Your Brain" 20 Hour 16 CD Home Study Course $247.00

Need to make 3 equal Monthly payments and get all of the Mind Your Brain 16 CD Course and Materials now?

3 Monthly Payments of $90.00 ORDER HERE

What you get:

1. 16 audio CDs covering:

A. The 16 most Recent and Revolutionary brain research Discoveries ever and how YOU can use them to Achieve more...a lot more!!

B. 116 Neuroscience research-based Lessons- you can use and apply these NOW and Forever to Accelerate and PERMANENTLY Advance Your Achievements.

C. The 16 Science for Success Techniques-learn and apply these and your enhanced Achievement Skills will become AUTOMATIC and PERMANENT.

D. Your 100 day Schedule for Success-A day-by-day, step-by-step schedule and plan to implement everything that you have learned!

2. A Link for the written Transcript of all of the audio Lessons. To have and to read over and over again to Maintain your new high levels of success!

3. The Bonus Course: "Brain for Business-How to Use Revolutionary Brain Research Facts to Triple Your Income while working Less, on the Internet and in Your Job or Business!" A 5 CD Bonus Course!

a. How to train your brain to bring you money making ideas automatically!

b. How to set up a website for under $200.00 to market your ideas while you sleep!

c. How to get a ton of traffic to those websites, and put them on autopilot.

d. 3 neuroscience based questions you should use in your sales presentations that will be likely to more than double your closing ratios!

e. Doug Bench's brain skills based "One-Page Website Idea" that can add multiple rivers of income to your bottom line.

f. And many more brain-science based secrets, tricks, and techniques to increase your business productivity and income.

ORDER"Mind Your Brain" 20 Hour 16 CD Course $247.00

ORDER "Mind Your Brain" 20 Hour [mp3's ONLY] Course $167.00

Need to make 3 equal Monthly payments and get all of the Mind Your Brain 16 CD Course and Materials now?

3 Monthly Payments of $90.00 ORDER HERE

A LA CARTE Menu**

MIND YOUR BRAIN SYSTEM-Written TRANSCRIPT ONLY (NO CDs,mp3,or Bonus) $ 97.00

BRAIN FOR BUSINESS BONUS COURSE ONLY 5 CDs (NO MYB Course) $107.00

BRAIN FOR BUSINESS BONUS COURSE ONLY mp3s (NO MYB Course) $ 87.00

**You will get a credit and discount if you later decide to upgrade

from the a la carte to the full System

You have incredible brain power!

Learn SCIENTIFICALLY how to use it to change your life!

3.0* * *

(These Instant Seminars are in streaming audio format on your computer's speakers)

A fantastic collection of Instant "Click-n-Listen" "Click-n-Learn" ™

Audio Seminars To Teach YOU the "Science of" such topics as:

Weight Control, Memory-Retention, Health & Fitness. Permanent Self-Motivation, Athletic Coaching & Performance, and more!

To take you quickly to much greater and long-lasting Achievements

(Each Instant Seminar is from 1 hour to 10 hours in length)

You can access your Seminar INSTANTLY at any time from any computer

and as many times as you want!

These Instant, "Click-n-Listen/Click-n-Learn"™ Seminars automatically start to play when you click the 'play' button. No player to download, and no file to download. Just go to the website page we give you and you are Instantly Learning!

They are inexpensive, and affordable for everyone because we have no CDs to record, buy, burn or ship to you!

JUST PLACE YOUR ORDER AND BOOM!

YOU WILL AUTOMATICALLY INSTANTLY BE GIVEN THE WEB LINK

FOR YOUR INSTANT SEMINAR

3.1

This is two hours of great science-based information and techniques to lose the weight you want and PERMANENTLY manage your weight SCIENTIFICALLY AND AUTOMATICALLY. This is based on a live TeleSeminar, PLUS additional BONUS techniques and information not covered in the TeleSeminar. But without waiting for the CDs

If you listen, learn and apply the information in this Instant Seminar, you will never need to try another diet again! Science research does not lie and does not fail. Neither will you.

You can start learning Instantly! "Click-n-Listen" "Click-n-Learn" ™

Includes online manual! (and 2 hour audio Seminar)

And save big too! Click to Quick-Order $22.00

ORDER NOW! 4.1 Click to Add-to-Cart $22.00

2 HOUR CD Course $32.00 Quick Order Here. add to Cart Order Here

Click "play button" to HEAR excerpt from this Seminar

3.2

How to Always Coach an Undefeated Team.

No matter What the Final Score!

How You can coach an undefeated team, no matter what the final score. Using Brain-Science Research discoveries to bring out the greatest achievements in your athletes.

If you work with young athletes or even your own children, this is a must!

Should you coach to win or coach not to lose?
What you absolutely must do that 95% of coaches fail to do so that your athletes will not "choke" in pressure situations.
How a so-so High School team turned into an undefeated team in 1 yr; and broke 4 world-records doing so.
Does practice make perfect? Do you want perfect?
The 'Will to Win' is Crap and other shocking scientific coaching discoveries!
What you absolutely must teach your athletes BEFORE they learn a new skill or they are doomed to failure.
How to get all the high-quality Assistant coaches you need for FREE.
The most important science-based lesson I ever learned in a pick-up basketball game
. . .and many more science research coaching techniques for undefeated success.
Click "play button" to HEAR excerpt from this Instant Seminar

You can start learning Instantly!         "Click-n-Listen" "Click-n-Learn" ™

And save big too!                  Click to Quick-Order   $22.00

ORDER NOW! 3.2               Click to Add-to-Cart    $22.00

2 HOUR CD Course $32.00     Quick Order Here. add to Cart Order Here

3.3

The Neuroscience of Prayer

What the latest neuroscience research results can tell you about prayer. What happens in the brain when you pray? Are there physiological changes? Can the results be real, or measurable? Is it possible to pray Neuro-Scientifically? Join us for this provocative 120 minute session.

You can start learning Instantly!         "Click-n-Listen" "Click-n-Learn" ™

And save big too!           Click to Quick-Order   $22.00

ORDER NOW! 4.3        Click to Add-to-Cart    $22.00

2 HOUR CD Course $32.00      Quick Order Here. add to Cart Order Here

4.0

Science for Success Technique #3

"Mind for Goaled"

You MUST set your goals carefully, precisely, and scientifically!

Click on the above link to learn how!

5.0 Science for Success ANNOTATED Bibliography-

it includes ALL of Dr Bench's NOTES on each book and research study that he's read!

This will save you tons of time and effort. It summarizes ALL of the readings

completed so far! Very "in-depth"

$30.00 QUICK-ORDER ADD-TO-CART

"I personally believe this may be the most valuable tool we have" Dr. Bench

Click to hear more about it!

Annotated Bibliography

ANNOTATED BIBLIOGRAPHY NOW AVAILABLE!!
(it's got all of my notes in it--taken down while I read each book and report!
This will save you tons of time and MONEY!
Over the last three years we have read over 300 books and research reports on the topics of neuroscience and the SCIENCE of self-motivation.
We HAVE PREPARED a complete, current bibliography of all these resources for you!
This bibliography IS READY NOW!
It comes to you in PDF format is is IMMEDIATELY Available for DOWNLOAD
Please note our annotations include our evaluation and RECOMMENDATIONS as to the quality, IMPACT and EFFECTIVENESS of EACH of these books and studies!
ALSO AVAILABLE! 1. OUR HOT 55 LIST! This is a fantastic list of the hottest, most important statements of Science/facts compiled from ALL of our readings. It is included as a part of the Annotated version of our bibliography!

ANNOTATED Bibliography: $30.00 QUICK-ORDER ADD TO CART

6.0 "POSSIBILITIES" Neuroscience of Self-Motivation Science Newsletter-

Ezine FREE Subscribe

SAMPLE NEWSLETTER!

"Possibilities!"
DOUG BENCH'S
NEUROSCIENCE SELF-MOTIVATION NEWS

Volume:01 Issue:12

Trust Your Greatest Achievements to Neuroscience.

Teaching You the Science of Permanent Self-Motivation

Knowledge is Light! Absorb All That You Can!

^^^^^^^^^^^^^^^^^^^^^

Providing YOU The SCIENCE of PERMANENT Self-Motivation!
Trust your success to SCIENCE!

WELCOME ALL SUCCESS SCIENTISTS! Welcome, all new subscribers!

Hi Everyone!

1. Welcome to "Possibilities!"

2. This issue of our newsletter is going out to 73,228 subscribers.

3. If you find this Newsletter information beneficial please forward it on to a friend or loved one, or subscribe them as a gift of love. See the bottom of this column to see how!

4. If you have been a regular reader, one of the first things that you noticed is that we have changed our Company name. We are now known as Science for Success SYSTEMS.

When we started, we provided this online newsletter and live seminars only. But now we have developed several tools and systems for you to use to Learn the Science of Permanent Self-Motivation.

These systems include our "Mind Your Brain" package; the TeleSeminar Series; our Annotated Bibliography, and all of our CD Systems including the Business Success Package, the Safety Success Package, and our LIVE! Seminar Package. (Check out all of the systems and tools available for you on our website)

Now it is possible for you to gain knowledge and self-motivation tools and skills, in your own home, using our Systems for Success. All of course totally guaranteed.

Therefore we thought the time was appropriate to change the name! Science for Success Systems: Teaching You the Science of Permanent Self-Motivation.

5. Very soon we will be going out to San Diego for the Learning Brain Exposition. I went to this very important conference last year at this time, and brought back tons of extremely valuable information to share with you in our Systems and Seminars

Most of the sessions there are led by neuroscience research MDs and PhDs, and they present their research papers, results and information. I will be sitting in on sessions with some of the greatest brain-research scientists in the world.

Some of their presentations include, "Neurological Syndromes and Brain Capacity"; "Critical Periods for Brain Plasticity";" Neuron Encoding During Sleep"; and "Neurobiological Brain Mechanisms Underlying Memory". I know that all sounds like mumbo-jumbo to you right now, but stay tuned.

It is fantastic stuff that we will pass on to you in the upcoming Newsletters and we will do our best to translate it all into understandable English!

For example, Neuron Encoding simplified means forming new neuron DSP connections...in other words-learning. Can we do this during sleep? You have all heard about the use of "subliminal tapes" under the pillow. But does it work...scientifically?

I'll bring back the answer for you! Plus many other important brain-based findings that can help on your journey toward science-based permanent self-motivation, achievement and success.

6. Make sure you check out the back issues of the Newsletter if you are a recent subscriber! They are all available for you. Send me an email and I'll get them to you!

7.We are going to increase the number of Newsletters that we publish each year from 12 up to 20 or more. The neuroscience research has been coming fast and furious and we think it will take more issues to get this all to you as soon as possible.

8. This morning I got a short email from my sister. It was just a short note with a quote from Henry Ford that I want to tell you about. He said, "Anyone who stops learning is old, whether twenty or eighty. Anyone who keeps learning today is young. The greatest thing in life is to keep your mind young."

This statement of course was made many years ago; long before the PET scan or MRIs. But the statement has a strong foundation for the Science of Success. If you stop sending neuron impulses down neurode pathways, they become "overgrown with weeds". It becomes harder and harder to get thought impulses to travel that road.

But if you continually try to learn new things, DO new things, you are keeping the neuron highways well paved and easily traveled. So when you set new goals, new levels of achievement and success that you want to reach, it is much easier for you to get there if the pathways are clear and well used.
It doesn't even have to be thoughts and learning's in your chosen goal-field. Anything new, learned, will keep your neurons functioning at top levels. But it requires more than just passive sedentary learning. It requires ACTIVE learning. Combining learning with action. Even if the action step is very very small or tiny. If it's in the right direction, it can keep you going.

Self-Motivation Science News

Ohio State Wins National Championship-Scientifically!

Boy I bet that sounds crazy huh? Well not so fast my friend. Here are the details. ALL related to the Science for Success principles.

As you may know, I am a former Buckeye, (before moving to Florida 15 years ago) having schooled in Ohio for all of my degrees and having my oldest son graduate from OSU.

So it was with more than a passing interest that we watched the National Championship Football game this year. (In fact I had on my OSU hat, OSU shirt, OSU sweatshirt, my OSU flag on the truck, and forced my wife to wear her OSU scarf.)

It was a fantastic game to see, and in the end, it really didn't matter all that much who won, because it was such a great game to have experienced.

But there is a valuable lesson here I want to tell you about-scientifically. For 12 years, John Cooper was a very successful coach at Ohio State. Every year his football teams were in the top rankings and going for the National Championship.

Every year that is, until Ohio State played Michigan in their final game. Three or four times in fact in the '90s, Ohio State was ranked #1 or #2 and each time Michigan beat them. In fact, John Cooper's record as a coach at OSU, before he was fired 2 years ago, was a very respectable 84-18. A success by most standards. But not everyone is measured by the Ohio State standards for success in football. The bar is very high.

In all those years, watching him coach and watching his teams play, I noticed a very interesting phenomenon. In every game, the Buckeyes were well prepared, well coached, and played to win with a wide-open style of play.
And win they did. Win, that is, until the Michigan game.

Always the last and most important rivalry game of the year, it seemed like that game was the whole season, it was so big. When that game came around, Coach Cooper changed. He became very nervous and tense. In practice he changed his plays to safe low-risk plays for THAT game. He changed his style of coaching from 'coaching to win' to 'coaching not to lose'.
In preparing for and coaching for the Michigan game, Coach Cooper said to his team, "Whatever you do, don't lose this game!" "What ever you do, Don't spill the milk!"

Do you see what happens here? The brain sees in pictures. All of the brain. The 1/6th that is your conscious brain and the 5/6th that is your nonconscious brain, SEES IN PICTURES. Your nonconscious brain is not physiologically able to filter out of its picture, the negatives (see previous Newsletters for scientific explanation). That can only be done at the conscious level.

So while 1/6 of each player's brain could understand and give meaning to Coach Cooper's statements and actions that said "Don't lose this game!"; 5/6 of their brain saw pictures that said, "LOSE THIS GAME!"

If Mathematics (odds) and Neuroscience are automatic, and always certain, the brains of all of the Ohio State players under Coach Cooper, would do what they could to lose that game 5 out of 6 times. Guess what? In the 12 years that Cooper coached OSU, they won the Michigan game 2 times. That's 2 out of twelve; 1 out of 6. Exactly.

Coach Cooper was fired at Ohio State and replaced by Jim Tressel. This was Coach Tressel's second year. Each of those two years his team has beaten Michigan. Each year, he sent pictures to the brains of his players that said "Win this game".

He did not change his coaching style for the Michigan game, nor did he change his coaching style for the National Championship game with the University of Miami Hurricanes, one of the best college football teams ever.

He did not send a picture to the nonconscious brain saying "Don't Lose this game!" He had 6/6ths of his players brains all functioning toward the right picture; the right goal.

How do you coach? Yourself? Your Children? Your employees? Are you always coaching to win, or do you sometimes coach not to lose? When you set goals, when you practice your INNERSTATES (See Science for Success Technique #4), always use a positive positive, never a negative-positive. Coach to win. Don't spill the milk!

Next time: Science for Success Techniques #5 AND #6: Trigger a Thunderstorm and Turn on Your VCR (See previous issues of "Possibilities" for a background preview)

Book Reviews

Each Newsletter we will review a few of the books and/or research articles and studies that we have read. All of these books will have been published in just the last few years, since about 95% of what science now knows about the brain has been discovered in just the last 4-5 years! We will rate these books on a scale of 0-10 with ten meaning DON'T MISS IT! and 0 meaning DONT TOUCH IT! All opinions will relate only to the book's quality and functionality as it relates to the FOCUS and MISSION STATEMENT of Science for Success Seminars (see our website)

BOOK REVIEWS:

1. THE TALKING CURE and HALF EMPTY-HALF FULL, both by Susan Vaughn, MD Both of these books are on my recommend list. Although the CURE is sometimes hard to wade through, the message can't be missed. Biological connections between neurons are literally strengthened or forged, weakened or broker: ultimately rewired through the process of TALK. Our job then teaching is to help you reach into your adult networks and disconnect those neurons that link negativity, sadness, losing, etc. The second book follows up on this science theory by emphasizing the necessity for optimism, the NEUROLOGICAL NECESSITY for optimism. Ohio State style!
RATING: 8.2 (both books together)

2. JUMP START YOUR BRAIN and JUMP START YOUR BUSINESS BRAIN both by DOUG HALL. Can I answer that question with both a yes and a no? I kinda love both of these books. Trouble is, the parts of both that I love are more than halfway through each one. But it is worth the trip. The first half of each book discusses the foundation for creativity, imagination, and visualization. Luckily the author agrees with us that this has a very important and clear, neuroscientific base or starting point. But the really good stuff is in the last half of each book. Here are the multiplicity of examples and exercises for you to jump inside your head and create new neurodes for creativity. These are fantastic. Do them! In fact the author claims that if you follow and complete these you can increase your creativity by 500%! Scientifically! RATING: 7.8(both books together)
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