SELF-MOTIVATION SCIENCE NEWSLETTER!
TRUST YOUR SUCCESS TO SCIENCE!

Volume:01/Issue:01/December, 2001

SELF-MOTIVATION SCIENCE NEWS!
Brain Plasticity
Have you ever heard anyone say, “Oh, I can’t help it! It’s just the way I am!”, or “I’ll never lose any weight!”, or “I’m never gonna be able to do this, I was born too clumsy!” Well with the scientific advances now being made in learning how the brain works, no one is ever going to be able to use any of these excuses again. We’re going to have to change the way we think!
Back in 1989, the U.S government declared the 1990’s as the “Decade of the Brain”. During that ten year period it was the goal of the neuroscience community, to learn as much as possible about how our brain works! Up until that time, very little was known about the intricate workings of the human brain. Oh, there were lots of theories for sure, but until the development in the last 4-6 years of the computer enhanced scan and imagery techniques and equipment such as functional MRI scans and PET(Positron Emission Tomography) imagery equipment, very few theories were proven as facts!
Now, scientists at the University of California, and others in recent research studies, have been able to take a look at some very dramatic, astounding pictures by looking at a scan of a slice of a normally functioning “live” human brain, that is the thickness of less than 1/100,000th of a human hair! Never before could scientists ‘see’ so well how our brain functions!
What these scientists have recently learned, in a process called Brain Plasticity, is that brain cells (neurons) are constantly making structural changes in the brain, forming NEW synaptic connections with other neurons, and NEW neuron pathway patterns AT the very time we are learning, or thinking or forming a NEW memory! What this means is that our brain is CONSTANTLY CHANGING!

 The fantastic news for all of us then is that we are going to have to drastically change the way we think about what we are able to accomplish and achieve! We are going to have to ENORMOUSLY expand our belief in the capacity of our brain (and therefore each of us as individuals) for SUCCESS!
It used to be believed that geniuses were born with more brain cells than the rest of us. This is now known to be false! Each of us is born with the same number of brain cells! (About 100 billion!)
It used to be believed that our brain was “hard-wired” when we were born; that we are a product of our genetics alone, and therefore champions and successful people are born not made. Not true! Our brain is constantly growing NEW connections and NEW neuron patterns, every second of every minute of every day of our lives! This means that our capacity is almost limitless! We are today a different person than we were yesterday! We are not the same today as we will be tomorrow! We are constantly capable of CHANGE! Our brain’s neuron patterns and connections are moving and changing with every thought, learning task, or memory that we experience! The total number and capacity of NEW connections, and NEW skills and learning neuron patterns that EACH one of us and our brain can form is the number 1 followed by 6.2 million miles of zeros! No human being has ever been known, Einstein included, to use more than 1% of this capacity!
What type of NEW neuron connections are you making? Are they positive possibility thoughts and memories? Or are they negative, ‘That’s the way I am’ connections! Your brain-capacity for success is limitless! And it all starts in that little 3 pound gelatin-like blob, we call our brain.
For more information on this very recent new discovery copy the following URL into your web browser or go to www.brainconnection.com
WATCH FOR NEXT MONTH’S NEWSLETTER: How to turn this news into a Science for Success Technique to include in your daily regimen, which will greatly increase your potential for performance improvement and success!

Doug Bench 

BOOK REVIEWS
Each month we will review a few of the books and/or research articles and studies that we have read. All of these books will have been published in just the last few years, since about 95% of what science now knows about the brain has been discovered in just the last 4-5 years! We will rate these books on a scale of 0-10 with ten meaning DONT MISS IT! and 0 meaning DONT TOUCH IT! All opinions will relate to the book's functionality as it relates to the FOCUS and MISSION STATEMENT of Science for Success Seminars(see our website)

CHANGE YOUR BRAIN, CHANGE YOUR LIFE!, Daniel G. Amen, M.D. Three Rivers Press, 1998.
This is a very good book from our perspective. It gives a basic explanation of SPECT(Single Photon Emission Computed Tomography) and its use to ‘see’ brain function. It has a very good section on the necessity of positive affirmations to change performance levels, and has one of my favorite ideas explained: Kill the ANTS! (Automatic Negative Thoughts) The book also explains very well (and in words I can understand!) the role of the Deep Limbic System and Basal Ganglia in modulating motivation! An important topic! RATING: 8.5


 

 

 HOW THE MIND WORKS. Steven Pinker, PhD, W.W. Norton & Co, 1997
This book may be a good read if you are a graduate student in neuropsychology, but if you want to learn the science of self-motivation, look elsewhere; it’s a total waste of trees! RATING: 1.0

ATTITUDE IS EVERYTHING, Jeff Keller, INTI Publishing, 1999
Unfortunately this book, exemplifies everything we at Science for Success Seminars are trying to get away from! It is filled with motivational cliché after cliché! Story after story that does nothing in the way of explanation as to ‘why’ or ‘how’! I’m afraid that any motivation from this book would be very short-lived! Rating: 2.5

ADVANCED FORMULA FOR TOTAL SUCCESS, Dr. Robert Anthony, Berkley Books, 1988
Even though I am breaking my own rule here by including a book that’s over 12 years old, I think it is worth a look! Dr. Anthony postulates several theories in his book (which remarkably was first published in 1973) that are now KNOWN to BE TRUE facts! He was correct in his theories on the nonconscious brain as being in control; that we need three-dimensional thinking for success: self-talk, pictures (visualization), and emotion!; and that we have to go way beyond just positive thinking to be successful! The following sentence alone is worth the price of the book, and it was written long before we had even heard of Brain Plasticity: “Successful people are constantly busy doing things that they don’t know for sure how to do!” (ed. Note: forming new neuron connections!)
RATING: 8.5

Doug Bench

DATE FOR NEXT S4S SEMINAR SET!
The next Science for Success Seminar has been scheduled for Saturday, March 16, 2002. The Seminar will be held at the Embassy Suites, Altamonte Springs/Orlando, FL located at the NE corner of the intersection of Interstate 4 and Route 436. This is an all day(8:30am-4:00pm) seminar where we will "Teach the Science of Permanent Self-Motivation!" Don't forget, all of our seminars are GUARANTEED! For more information or to sign up early and save, click over to our website!
Bibliography Available Soon!
Over the last two years we have read over 200 books and research study reports on the topics of neuroscience and the SCIENCE of self-motivation. We are currently preparing a complete, current bibliography of all these resources for you! This bibliography will be FREE to all of you! Unfortunately it's not quite done! If you would like a copy when it's ready, send us an e-mail and let us know and we'll send it as soon as possible! Please note that if you attend any of our seminars, you WILL RECEIVE, as an ADDED BENEFIT, a more DETAILED bibliography, INCLUDING our evaluation and RECOMMENDATIONS as to the quality, IMPACT and EFFECTIVENESS of EACH of these books and studies! (Each month in the newsletter we will review A FEW good and bad books!)
 S4SS FOCUS AND MISSION

We would like to invite you to take a look at our website. In particular, take a look at the "Focus" and "Mission Statement" pages.

Each month we will highlight one phrase or segment of our focus or mission in our newsletter.

"We believe that if you know HOW and WHY your brain is affected by motivational training, your motivation is stronger and lasts longer; your success is quicker and greater!"

It is our belief that if you are spending dollars on self-help and motivational books and seminars, that you are more than likely going to hear the same cliches and heart-wrenching stories over and over. Now this is not bad, if they work for you, and if the motivation derived therefrom lasts for more than just a few days. We believe however, for motivation to last, it must come from within you. And if it's going to last for a long time, you must understand the scientific 'how' and 'why', of motivational training!

Our goal and philosophy is to become the last motivational training you ever need--Guaranteed!

We teach the SCIENCE of PERMANENT SELF-MOTIVATION!
Trust Your Success to Science!
 

S4SS GUARANTEE
All of our one and two-day Seminars are Guaranteed!


After attending one of our seminars and learning and practicing the SCIENCE FOR SUCCESS TECHNIQUES, if you feel at any time you need more motivational training, you may attend our once per year Reunion Seminar, in Orlando, Florida, TUITION-FREE--EVERY YEAR--FOREVER!

e-mail:
Science4Success@cs.com


WE AIM TO BE THE LAST MOTIVATIONAL TRAINING YOU EVER NEED--GUARANTEED!

TRUST YOUR SUCCESS TO SCIENCE!

 

 

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