SELF-MOTIVATION
SCIENCE NEWS!
Brain Plasticity
Have you ever heard anyone say, “Oh, I can’t help it! It’s just the way I
am!”, or “I’ll never lose any weight!”, or “I’m never gonna be able to do
this, I was born too clumsy!” Well with the scientific advances now being
made in learning how the brain works, no one is ever going to be able to
use any of these excuses again. We’re going to have to change the way we
think!
Back in 1989, the U.S government declared the 1990’s as the “Decade of the
Brain”. During that ten year period it was the goal of the neuroscience
community, to learn as much as possible about how our brain works! Up
until that time, very little was known about the intricate workings of the
human brain. Oh, there were lots of theories for sure, but until the
development in the last 4-6 years of the computer enhanced scan and
imagery techniques and equipment such as functional MRI scans and
PET(Positron Emission Tomography) imagery equipment, very few theories
were proven as facts!
Now, scientists at the University of California, and others in recent
research studies, have been able to take a look at some very dramatic,
astounding pictures by looking at a scan of a slice of a normally
functioning “live” human brain, that is the thickness of less than
1/100,000th of a human hair! Never before could scientists ‘see’ so well
how our brain functions!
What these scientists have recently learned, in a process called Brain
Plasticity, is that brain cells (neurons) are constantly making structural
changes in the brain, forming NEW synaptic connections with other neurons,
and NEW neuron pathway patterns AT the very time we are learning, or
thinking or forming a NEW memory! What this means is that our brain is
CONSTANTLY CHANGING! The
fantastic news for all of us then is that we are going to have to
drastically change the way we think about what we are able to accomplish
and achieve! We are going to have to ENORMOUSLY expand our belief in the
capacity of our brain (and therefore each of us as individuals) for
SUCCESS!
It used to be believed that geniuses were born with more brain cells than
the rest of us. This is now known to be false! Each of us is born with the
same number of brain cells! (About 100 billion!)
It used to be believed that our brain was “hard-wired” when we were born;
that we are a product of our genetics alone, and therefore champions and
successful people are born not made. Not true! Our brain is constantly
growing NEW connections and NEW neuron patterns, every second of every
minute of every day of our lives! This means that our capacity is almost
limitless! We are today a different person than we were yesterday! We are
not the same today as we will be tomorrow! We are constantly capable of
CHANGE! Our brain’s neuron patterns and connections are moving and
changing with every thought, learning task, or memory that we experience!
The total number and capacity of NEW connections, and NEW skills and
learning neuron patterns that EACH one of us and our brain can form is the
number 1 followed by 6.2 million miles of zeros! No human being has ever
been known, Einstein included, to use more than 1% of this capacity!
What type of NEW neuron connections are you making? Are they positive
possibility thoughts and memories? Or are they negative, ‘That’s the way I
am’ connections! Your brain-capacity for success is limitless! And it all
starts in that little 3 pound gelatin-like blob, we call our brain.
For more information on this very recent new discovery copy the following
URL into your web browser or go to www.brainconnection.com
WATCH FOR NEXT MONTH’S NEWSLETTER: How to turn this news into a Science
for Success Technique to include in your daily regimen, which will greatly
increase your potential for performance improvement and success!
Doug Bench
BOOK REVIEWS
Each month we will review a few of the books and/or research articles and
studies that we have read. All of these books will have been published in
just the last few years, since about 95% of what science now knows about
the brain has been discovered in just the last 4-5 years! We will rate
these books on a scale of 0-10 with ten meaning DONT MISS IT! and 0
meaning DONT TOUCH IT! All opinions will relate to the book's
functionality as it relates to the FOCUS and MISSION STATEMENT of Science
for Success Seminars(see our website)
CHANGE YOUR BRAIN, CHANGE YOUR LIFE!, Daniel G. Amen, M.D. Three Rivers
Press, 1998.
This is a very good book from our perspective. It gives a basic
explanation of SPECT(Single Photon Emission Computed Tomography) and its
use to ‘see’ brain function. It has a very good section on the necessity
of positive affirmations to change performance levels, and has one of my
favorite ideas explained: Kill the ANTS! (Automatic Negative Thoughts) The
book also explains very well (and in words I can understand!) the role of
the Deep Limbic System and Basal Ganglia in modulating motivation! An
important topic! RATING: 8.5
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HOW THE MIND WORKS. Steven Pinker, PhD, W.W. Norton & Co, 1997
This book may be a good read if you are a graduate student in
neuropsychology, but if you want to learn the science of self-motivation,
look elsewhere; it’s a total waste of trees! RATING: 1.0
ATTITUDE IS EVERYTHING, Jeff Keller, INTI Publishing, 1999
Unfortunately this book, exemplifies everything we at Science for Success
Seminars are trying to get away from! It is filled with motivational
cliché after cliché! Story after story that does nothing in the way of
explanation as to ‘why’ or ‘how’! I’m afraid that any motivation from this
book would be very short-lived! Rating: 2.5ADVANCED
FORMULA FOR TOTAL SUCCESS, Dr. Robert Anthony, Berkley Books, 1988
Even though I am breaking my own rule here by including a book that’s over
12 years old, I think it is worth a look! Dr. Anthony postulates several
theories in his book (which remarkably was first published in 1973) that
are now KNOWN to BE TRUE facts! He was correct in his theories on the
nonconscious brain as being in control; that we need three-dimensional
thinking for success: self-talk, pictures (visualization), and emotion!;
and that we have to go way beyond just positive thinking to be successful!
The following sentence alone is worth the price of the book, and it was
written long before we had even heard of Brain Plasticity: “Successful
people are constantly busy doing things that they don’t know for sure how
to do!” (ed. Note: forming new neuron connections!)
RATING: 8.5
Doug Bench
DATE FOR NEXT S4S SEMINAR SET!
The next Science for Success Seminar has been scheduled for Saturday,
March 16, 2002. The Seminar will be held at the Embassy Suites, Altamonte
Springs/Orlando, FL located at the NE corner of the intersection of
Interstate 4 and Route 436. This is an all day(8:30am-4:00pm) seminar
where we will "Teach the Science of Permanent Self-Motivation!" Don't
forget, all of our seminars are GUARANTEED! For more information or to
sign up early and save, click over to our website!
Bibliography Available Soon!
Over the last two years we have read over 200 books and research study
reports on the topics of neuroscience and the SCIENCE of self-motivation.
We are currently preparing a complete, current bibliography of all these
resources for you! This bibliography will be FREE to all of you!
Unfortunately it's not quite done! If you would like a copy when it's
ready, send us an e-mail and let us know and we'll send it as soon as
possible! Please note that if you attend any of our seminars, you WILL
RECEIVE, as an ADDED BENEFIT, a more DETAILED bibliography, INCLUDING our
evaluation and RECOMMENDATIONS as to the quality, IMPACT and EFFECTIVENESS
of EACH of these books and studies! (Each month in the newsletter we will
review A FEW good and bad books!)
S4SS FOCUS AND MISSION
We would like to invite you to take a look at our website. In particular,
take a look at the "Focus" and "Mission Statement" pages.
Each month we will highlight one phrase or segment of our focus or mission
in our newsletter.
"We believe that if you know HOW and WHY your brain is affected by
motivational training, your motivation is stronger and lasts longer; your
success is quicker and greater!"
It is our belief that if you are spending dollars on self-help and
motivational books and seminars, that you are more than likely going to
hear the same cliches and heart-wrenching stories over and over. Now this
is not bad, if they work for you, and if the motivation derived therefrom
lasts for more than just a few days. We believe however, for motivation to
last, it must come from within you. And if it's going to last for a long
time, you must understand the scientific 'how' and 'why', of motivational
training!
Our goal and philosophy is to become the last motivational training you
ever need--Guaranteed!
We teach the SCIENCE of PERMANENT SELF-MOTIVATION!
Trust Your Success to Science!
S4SS GUARANTEE
All of our one and two-day Seminars are Guaranteed!
After attending one of our seminars and learning and practicing the
SCIENCE FOR SUCCESS TECHNIQUES, if you feel at any time you need more
motivational training, you may attend our once per year Reunion Seminar,
in Orlando, Florida, TUITION-FREE--EVERY YEAR--FOREVER!
e-mail:
Science4Success@cs.com
WE AIM TO BE THE LAST MOTIVATIONAL TRAINING YOU EVER NEED--GUARANTEED!
TRUST YOUR SUCCESS TO SCIENCE!

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